Jazz Niederrhein
The new festival 'Jazz Niederrhein' requires a corporate design and a concept for its occurrence. This includes the development of a logotype, the design of a poster series which consists of three conceptually motives, as well as the design of the program booklet.
The three colors represent the three days on which the festival takes place. On the colored poster and the program booklet the venues, that take place on this day, are represented in a visualisation of a city map.
Jazz
- Individually
- Out of the ordinary
- Jazz is multi-faceted
Niederrhein
- Large catchment area
- Distracted
- Many different cities (Event Locations)
The idea
- Jazz is more than just a style of music
- Individuality of the festival (by free choice of events)
- Three guiding principles
- The optical appearance reminds of a city map
Guidelines
- 8 cities 11 venues - customize your Festival
- 1 Event 23 appearances - the full package Jazz
- 3 days 35 hours music - in your environment